Thursday, September 1, 2011

Back To The Start

Have you watched this short stop-animation video by Chipotle featuring Willie Nelson covering the Coldplay song The Scientist? Maybe it's just the hippie in me but the combination of Willie Nelson and stop animation about sustainable agriculture is kind of irresistible.

The film by Johnny Kelly depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.


You can download the song "The Scientist" by Willie Nelson now available on iTunes for $0.99. Label and artist proceeds benefit The Chipotle Cultivate Foundation.
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